1. What are the contributions of marketing in an innovation process?
2. The importance of adopting the client's point of view. The necessary integration of marketing at every stage of the process.
3. Stages in the commercialization of an innovation. Key elements and tactics to adopt
4. Question and answer session
Participation in this webinar is free but subject to registration.
Candice Okomo is in charge of supporting S2E2 cluster members in their market access strategy. Previously, she held marketing positions in major automotive groups in particular. Candice holds a PhD in Management Sciences. Her thesis on international brand development and intercultural management was validated with the jury's congratulations.