INNOVATION MARKETING

Capture the attention of your targets on your innovations!
Presented by :Candice Okomo
Date:October 24, 2019 at 11:00 a.m.
Duration :40 minutes + questions
Program of the presentation :
1. What are the contributions of marketing in an innovation process?
2. The importance of adopting the client's point of view. The necessary integration of marketing at every stage of the process.
3. Stages in the commercialization of an innovation. Key elements and tactics to adopt
4. Question and answer session

Participation in this webinar is free but subject to registration.

Candice Okomo

Candice Okomo is in charge of supporting S2E2 cluster members in their market access strategy. Previously, she held marketing positions in major automotive groups in particular. Candice holds a PhD in Management Sciences. Her thesis on international brand development and intercultural management was validated with the jury's congratulations.

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